"Strategies to Boost Sales Using Streaming Audio
Multiple studies have confirmed the effectiveness of radio as a platform for product advertisements. People often tune in to the radio for entertainment, whether it's to enjoy the latest music or their favorite radio programs. Advertisements for various products and services are typically played during breaks in these programs.
This has been a prevalent advertising trend for many years. However, as the radio medium lags behind the audio-visual mediums of television and the Internet, alternative marketing strategies must be employed to continue reaping the benefits of audio advertising.
This led to the discovery of the advantages of incorporating music into websites. In the past, music on the Internet was primarily available in downloadable formats such as mp3. Even by hosting downloadable music on their servers, companies were able to generate significant traffic to their sites. Internet marketers understand that website traffic plays a crucial role in boosting product and service sales.
Nevertheless, the issue of illegal music downloads emerged, resulting in significant revenue losses for artists, musicians, and record companies.
Then, Internet music streaming gained popularity. Unlike its predecessor, radio streaming does not permit the download of music files, thus safeguarding the copyrights of artists and record label owners.
So, how can this be accomplished? There are several methods for streaming audio from your website. One approach is to stream a radio program from your site or blog. Free affiliate programs are available that allow you to stream their radio content from your site.
What does this mean for you? It means that your site will consistently have new audio content whenever it is visited, without requiring much effort on your part.
To achieve this, you simply need to sign up with an Internet radio station and embed the link on your blog or website.
Another method is to stream mp3s. To do this, you upload your mp3 files to a server and add the file links to the page. When a link is clicked, a media player window opens in the browser and plays the file. However, since the file is in mp3 format, it can also be downloaded. Downloading music files without the copyright owner's authorization is illegal. Therefore, if you choose this type of streaming, ensure that you have the appropriate permit to do so.
A third approach to add audio to your blog or website is by streaming music through organized playlists. Playlists are m3u files that do not play music when downloaded and offline. However, this method can be intricate. Here's a brief guide on how to do it:
1. Save your mp3 or wma file on the server. You can skip this step if you know the file exists on another server and have the link to it. Ensure the link has a .mp3 or .wma extension.
2. Open your text editor and type the path to the file, including the http:// and the file extension. Repeat this step for all the file links you wish to include in the playlist.
3. Save the playlist with a .m3u extension.
4. Upload the m3u file to the directory where the music files are hosted or to your server.
5. Open your HTML editor and embed the link to the m3u file. This allows you to specify whether the playlist should autoplay when someone visits your site or if you want visitors to have control over playing the music. You can also adjust the volume level.
Once the code is embedded in the HTML file, the songs in the playlist will be buffered, streamed, and played consecutively whenever your site is visited. If your playlist contains multiple songs, users can skip forward or backward using the media player controls.
Many website owners find this setup beneficial. It allows you to customize the type of music played on your site, including recordings related to your product to enhance product awareness.
setup requires knowledge of HTML. However, if it proves to be the most effective way to increase traffic to your site, there's no harm in seeking assistance from programmers. After all, incorporating audio into a website has proven to be a successful method for boosting sales."